Key Consultant Profiles

Ajoy Shourie
(Director)

An honors graduate in Economics from University of Delhi, Ajoy began his career in Advertising Sales in West Asia and North Africa, having worked with Teleprint International SAS in Lugano, Switzerland, from 1976 to 1981. Thereafter he went to the USA in 1981 and set up an import office in Chicago for a group of exporters from India.

In 1987, he established his own agency Inter Network Kommunications Advertising Pvt. Ltd. (INK), this makes him the founder director of the organization.

Simultaneously, he co-founded an all India direct marketing company – Faber (India) Pvt. Ltd. Faber had a mandate from Infosys for their hardware products and packaged software.

In 1992, Infosys shut down their hardware division. Consequently, Faber closed and he came back to advertising, full time.

With over 22 years of running his own business, he has gained extensive experience in managing a business in the fields of advertising and marketing. His focus areas, in addition to general business management have been communication and networking to build and retain a client base, both in the private sector and government organizations, along with relations with the media.

Namrata Suri

Namrata Suri
CEO, Interfirm & V- Eventz
Founder Director & Chairperson - National Institute of Advertising
Director - Telekon Media (I) Pvt. Ltd.
Director – Inter Network Kommunications Advertising Pvt. Ltd.
Director - Primus InfoTech Pvt. Ltd.

Namrata has twenty nine years of rich experience in the advertising and communications business encompassing media marketing, client servicing, media buying and integrated communications including media relations and direct marketing. She has specifically worked in the Value Added Industry (VAS) since its inception in India in 1993.

A graduate in Economics (Hons.), Namrata briefly studied Law and Advertising before starting on a career with some of India’s leading media companies and businesses. She has planned and handled advertising for some of India's largest Public and Private Sector organizations and brands. She has worked with various major brands on not just brand development but also on Corporate Affairs and Logistics, distribution etc

She established the 'National Institute of Advertising' in 1995. She represents the South Asian interests in an International media marketing organization of UK, owns majority shares in a fully accredited Advertising Agency – Inter Network (INK) and is a consultant to various multi- national companies for the sub-continental Markets. Her venture Interfirm deals with her consulting business in the fields of Finance, HR, Project Management and Brand Planning.

Namrata is a committed Rotarian and is always willing to provide time and resources to community based programs in her areas of concern. She has been President of her Rotary Club in 2008-09.

Namrata can speak, read and write Hindi, English & Gurmukhi.

Rajeev Badola
(Director)

Born in 1973, Rajeev has over 22 years of industry experience having worked all the way to the top. He has a rich and varied exposure of having worn many hats during his career. Be it Media Operations to extended Media negotiations for his clients, from buying Crores (tens of Millions) of media at a time for his various clients to ensuring nationwide or global timely releases, Rajeev is a man you want on your team when it’s a task that has to be done, never mind what.

He handles all financial and administrative affairs of the Agency as well as overseeing operations on a day to day basis.

His clients have been from a varied back ground – from Petroleum Companies like Bharat Petroleum Nigam Ltd. to Footwear giants like Lakahni Shoes; from Department of Tourism, Govt. of India to telecom major Mahanagar Telephone Nigam Ltd. From Delhi Development Authority to multinationals like Tetrapak, it’s been a successful career for him.

In his personal capacity, he is a consultant to various International organizations that depend on him for their Media Buying function in South East Asia.

He is interested in high technology hardware and electronic gadgets of all kinds.

His other interests include Indian or Western music and films. He is well travelled all over the world but feels that there is no place like India.